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Where it says Captions, browse your computer for the SRT file, hit Save and - voilà! When you click on your video you’ll see a small ‘CC’ symbol indicating the option to turn on closed captions.ĭownload the full guide, A Beginner’s Guide to Accessible Social Media Videos + Checklist: When you upload a video to your Facebook page, click Edit Video after the video has completed processing.
FACEBOOK LIVE CLOSED CAPTIONING PROFESSIONAL
It’s a simple text file that you can create on your own, or hire a professional captioning service to do it for you. Luckily, adding quality captions or subtitles to your Facebook videos is pretty easy.įirst, you’ll need an SRT file which is the caption file format Facebook uses. Will you need to assign someone internally to perform QC reviews? (And what does that cost?) What is the recourse if something slips through the cracks? If you choose to let Facebook review your captions, you don’t have much control over quality.Ĭan you trust that they will be thorough in catching mistakes?Īre their caption editors native English speakers? (It only takes one type-o to make a #CaptionFail go viral.) The person reviewing the captions will need to be trained in best practices, and time they spend reviewing captions could be spent on less tedious tasks.Ĭhoose to hand the task off to an untrained contractor or an intern, and you’re more likely to have quality issues that could damage your reputation. If you choose to have an employee review the captions, this costs you money. The problems here are quality control and hidden cost. Either way, automatic captions are not expected to go live without careful review. ➡️Īn advertiser can choose to either personally review the captions for quality or outsource the task to Facebook. They can drive viewers away from your video, prevent Deaf and hard of hearing viewers from fully understanding the content, and can lead to embarrassing spelling errors.įacebook’s automatic captioning option for an ad video looks like this:įeel empowered to share social media content that is more accessible and more engaging. Inaccurate captions can be harmful to your company’s brand. Facebook’s research show that video captions increase view time by an average of 12%. If you haven’t experienced automatic captions yourself, try taking the #CaptionFail quiz and see if you can decipher them.įor businesses trying to get viewers’ attention using online video, accurate captions are essential. If you’re privy to YouTube’s notoriously inaccurate automatic captioning feature, then you know that computer-generated captioning technology still has a long way to go. But that doesn’t mean video producers and Facebook page admins are going to stop adding their own captions or subtitles any time soon.
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Free automated audio transcription is certainly a step in the right direction of making videos more enjoyable and accessible.